I spend most of my time thinking. Designing for emotion, untangling complex strategic problems, and product design are where I live.
I majored in aeronautical engineering. After interning at the famed HAL, I took a job at an AI-driven startup in Bengaluru for nearly a year, balancing the day job with personal creative work, athletics and home tuitions.
Eventually I joined an institute run by a retired ISRO scientist, teaching students to build and showcase science projects. That went on for almost two years, until my pull toward problem-solving turned into design. Early on I taught myself Adobe and Axure, built on my high-school web-design experience, and started freelancing.
My first studio role began in early 2016 at 1THING. They brought me in as a researcher and creative thinker for design problems, and the deeper I dug into how users think, the more I understood how much design shapes the world around us. Within a year I worked my way up to lead product design strategy on two major projects and assisted on a third. I never treated it as polishing UI; my interest was design thinking.
Good design is a set of decisions, not a set of decorations.
My creative approach, whatever the medium, is to find the points of tension behind an idea I have been given or am drawn to. I iterate on each one and usually end up refining whichever feels most controversial.
For me, controversy is not provocation. It is a way to hold an audience, to plant a little desire, a pull to turn the page and learn more. In the end it is about impact, and images people remember.
Let us enjoy every second of the journey. That is what matters.